Understanding Internet Accessibility in Rural China
Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.
Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.
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- New York, Bern, Berlin, Bruxelles, Oxford, Wien, 2019. XVI, 226 pp., 11 b/w ill., 1 tables
- About the author(s)/editor(s)
- About the book
- This eBook can be cited
- List of Figures
- List of Abbreviations
- Chapter 1. Introduction
- The Background
- Perspective, Questions and Aims
- Chapter Conclusions and Book Structure
- Chapter 2. To Be Bridged: Perspectives From Literature and Reality
- Informationalism and Informatization
- Digital Divide
- Diffusion of Information Technology
- Chapter 3. An Overview of Symbolic Interactionism: Theoretical Framework and Methodological Approach
- Diffusion of Innovation: Defined From a Symbolic Interactionist Perspective
- Research Model: An Approach to Diffusion of Innovations
- Methodological Approach and Research Methods
- Summary of the Theoretical Perspective and Research Framework
- Chapter 4. Contextual Analysis: Interactions With Social Settings
- Rural-Urban Interrelation
- Population Mobility: Labor-Shifting and Its Socio-economic Impacts
- “Trading-out”: Rural Residents as Suppliers
- Rural Residents as Consumers
- Chapter 5. Diffusion Network Analysis: Interactions With the Immediate Environment
- Understanding the Diffusion Participants Involved
- Migrant-Work Experience and Rural Migrant Workers
- Family Relationships
- Schools and Local Teachers
- Government Involvement: Special Roles in the Rural Community
- Chapter 6. Innovation: Attributes of the Internet
- Existing Knowledge
- Parenting Considerations
- Personal Capacity
- Perceived Needs
- Case Studies
- Chapter 7. Discussion and Conclusions
- Summary of the Study and Major Findings
- Theoretical Contributions
List of Figures
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Figure 1.1: Rural Residents’ Behavior in Using the Internet via Mobile Phone (Qin 2009).
Figure 3.1: Categorized External Objects in Diffusion of Innovations.
Figure 3.2: Identity Theory.
Figure 3.3: Interpretation of Innovations: Interactions With Social Settings, Immediate Environment and Self (ISIS).
Figure 4.1: Integration Models of the Outflow of Rural Products.
Figure 4.2: Trading Model of Shaji Town.
Figure 4.3: Allocation of Rural Households Yearly Income.
Figure 6.1: Annual Per Capita Income of Rural and Urban Households 2000–2011.
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