How Journalists Adapt to Technology
CHAPTER 6: Conclusion: What Community Discussion about Anchors Reveals about Journalism 169
Chapter 6 Conclusion: What Community Discussion about Anchors Reveals about Journalism The arrival of a new communication technology can be threatening to the identity of an established media institution. The capacity to radically alter the way the job gets done raises the possibility of fundamentally altering the nature of the job itself, and to redefine the job is to redefine the institution. Gwenyth Jackaway, 1995 his book has been a study of adaptation and improvisation. Specifically, it has been an examination of the ways in which an established interpretive collective responded to technological innovations in communications. Just as Jackaway tracked the media wars that ensued from radio’s challenge to newspapers in the twenties and thirties and found that ultimately the contest between media is a contest of values, so too has that been found to be true of television journalism’s challenge to previous forms of journalism. Journalists’ adaptation to television technology manifested itself in particular ways. These ways, as personified by the network television news anchor, threatened the existing identity, practices and values of the established journalistic community. TV anchors and reporters practice journalism in a way that radically alters the nature of the journalist’s job. When one is dealing with interpretive struggles, they are often a matter of degree and proportion. TV journalism played upon certain tensions that already existed to a lesser degree within the journalistic community about the journalist’s appearance, personality, fame, emotional displays, qualifications for selection and promotion and compensation. TV inflated the proportion of the...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.