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alieNATION
The Divide & Conquer Election of 2012
Series:
Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney
alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election.
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
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Table of Contents
Extract
| ix Chapter Sixteen: Working Together at Arm’s Length: Bipartisan Rhetoric in the 2012 Presidential Campaign ..................................................................... 296 Mike Milford Chapter Seventeen: Affective Polarization from Campaign Communication: Alienating Messages in the 2012 Presidential Election .......................................................................................................................... 310 Benjamin R. Warner and Molly Greenwood Conclusion: Reflections on the 2012 Election: An Agenda Moving Forward .................................................................................................................................. 328 Dianne G. Bystrom and Mary C. Banwart About the Contributors ............................................................................................................................ 337
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