The Divide & Conquer Election of 2012
Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
About the Contributors
Mary Christine Banwart (Ph.D., University of Oklahoma) is an associate professor of communication studies at the University of Kansas, where she also directs the university’s interdisciplinary leadership studies minor. Her current research fo- cuses on political campaign communication and the influence of gender, with specific attention on political advertising, campaign websites, and mixed-gender debates. She is the co-author of a book examining gender and politics, co-editor of a book on the 2008 election, and has published book chapters and journal arti- cles on the strategic use of advertising in political campaigns, the gender gap, and news coverage of mixed-gender races. Dianne Bystrom (Ph.D., University of Oklahoma) is the director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University. Her re- search focuses on the styles and strategies used by female and male political can- didates in their campaign communication as well as their news coverage by the media. A frequent commentator on political and women’s issues for state, national, and international media, Bystrom is the co-author of a book on gender and candi- date communication and co-editor of five books. She has contributed chapters to another 13 books and has published several journal articles, primarily on women and politics. 338 | alienation: the divide & conquer elec tion of 2012 Stephen Maynard Caliendo (Ph.D., Purdue University) is a professor of political science at North Central College in Naperville, Ill. He studies political psychology and political communication to better understand the potential effects of racialized communication in the...
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