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International Public Relations and Public Diplomacy

Communication and Engagement

Edited By Guy J. Golan, Sung-Un Yang and Dennis F. Kinsey

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

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, 196, 205, 209, 371 national standing, 199–201 anti-Americanism, 426, 430 Arab League, 257 Arab public, 253–254, 258, 430 Arab Spring, 32, 250, 256, 317 in Egypt, 259–260 in North Africa, 111, Argentina, 237–241 Amigos de Argentina, 238 Casa Rosada Channel, 238–240 dispute over Falkans, 237–239 Authenticity, 60 B Bahrain, 246 Batelle, 81–82 Bay of Pigs, 192 BBC, 155, 213, 259 BBC Arabic, 257 Beers, Charlotte, 17, 78, 177, 426, 433 Bernbach, Bill, 206 binary network, 306 blog, 44, 62, 195, 316, 318, 319, 324–326 bloggers, 73, 256 Brazil, 249, 352 Bush, George W., 193, 199 Bush administration, 16, 17–18, 253, 351, 353, 404 Bush, George H. W., 355 Index 452 inDex C Carter, Jimmy, 31, 355 China, 6, 54, 56, 175, 202, 211–213, 218, 221–224, 250 business environment, 211–212 Experience China campaign, 236–237 exports, 217, 221–222 “Made-in-China” stereotype, 210, 212–224 Ministry of Commerce, 212 nationalism, 250 public diplomacy, 232–234 State Information Council Office, 237 Chinese public, 359 CitiGroup, 55 citizen diplomacy, 38, 86–87, 426 citizen engagement, 315, 427 Clinton, William, Lewinsky scandal, 355 Clinton, Hillary, 20, 245, 256, 315–316, 427 clip counting, 368 CNN, 213, 256, 259 CNN Arabic, 257 Co.Nx, 317 Coca-Cola, p. 110 Cold War, 75, 247, 257, 260, 297, 299 Columbia, 54 communicative activism, 140–141 community building, 64, 268 competitive identity, 7, 189, 191–195, 198, 202–206, 211 Co-orientation theory, 388 contesting public diplomacy, 334–335, 342...

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