An Impending Paradigm Shift in Advertising
Part I: The Road to Normalcy: The Development of American Advertising, 1840s–Present
part i the road to normalcy: the development of american advertising, 1840s–present · 1 · early beginnings In the nineteenth century, American advertising developed amid the hus- tle and bustle of a changing world. Fervor swept the nation as technological advances, economic productivity, and migration propelled America in new directions. Simultaneously, factions and turmoil threatened to disrupt its core. Although advertising was shaped by the efforts of visionaries and entrepre- neurs, it was also heavily influenced by numerous environmental factors. Advertising’s immediate environment swelled with an array of unprec- edented issues and concerns. America expanded its borders into territories previously held by diverse and international cultures. The primary interests of the nation began to shift as millions of acres and thousands of communities now became one. Urbanization and industrialization led to new social, po- litical, and economic challenges. Slavery and contrasting ideologies marked brewing conflicts. It was during these times that advertising emerged as a fledgling discipline from a kaleidoscope of progress and reform. Advertising developed within three distinct phases. As a framework for this historical chronology a brief overview of each phase is provided. The first phase of development, early beginnings, began in the 1840s and lasted for nearly 70 years. During this phase advertising agents worked vigorously and provided the groundwork for future productivity. 12 the convergence crisis Visionaries and entrepreneurs seized opportunities that came about as a result of economic and industrial productivity. However, knowledge was highly con- centrated, which contributed to factions and competing interests. Although there...
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