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Produsing Theory in a Digital World 2.0

The Intersection of Audiences and Production in Contemporary Theory – Volume 2


Rebecca Ann Lind

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories – some still emerging – can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices.
Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.


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y greatest thanks are to the contributors to this volume. It has been a pleasure working with them; besides sharing their intriguing ideas on these pages, they have been responsive, understanding, and willing to engage in some fairly intense conversations with me during the writing process. I hope they are pleased with the outcome. As always, many thanks are due to my colleagues (especially Steve Jones and Zizi Papacharissi) in the Department of Communication at the University of Illinois at Chicago, and to the College of Liberal Arts and Sciences, for their support. I appreciate the always cheerful, prompt, and excellent work of research assistant Paul Couture. Grateful acknowledgment is made to the following for permission to use copyrighted material: Cover image SONOMA I by Chuck Sabec (2015). Reprinted with kind permission of the artist and Studio Eight Fine Art ( All rights reserved. Figure 3.1 reprinted with kind permission from The Constitution of Society: Outline of the Theory of Structuration, by Anthony Giddens, © 1986 by Anthony Giddens. Published by the University of California Press. To my parents and my students. M

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