The Evolution of an American Youth Culture
As the entertainment industries came to realize that a youth market existed, providers of music and movies began to create products specifically for them. While Big Beat music and exploitation films may have initially been targeted for a marginalized audience, during the following decade and a half, such offerings gradually become mainstream, even as the first generation of American teenagers came of age. As a result the so-called youth culture overtook and consumed the primary American culture, as records and films once considered revolutionary transformed into a nostalgia movement, and much of what had been thought of as radical came to be perceived as conservative in a drastically altered social context.
In this book Douglas Brode offers the first full analysis of how an American youth culture evolved.
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Popular Culture and Everyday Life (PC&EL) is the new space for critical books in cultural studies. The series innovates by stressing multiple theoretical, political, and methodological approaches to commodity culture and lived experience, borrowing from sociological, anthropological, and textual disciplines. Each PC&EL volume develops a critical understanding of a key topic in the area through a combination of a thorough literature review, original research, and a student-reader orientation. The series includes three types of books: single-authored monographs, readers of existing classic essays, and new companion volumes of papers on central topics. Likely fields covered are: fashion; sport; shopping; therapy; religion; food and drink; youth; music; cultural policy; popular literature; performance; education; queer theory; race; gender; class.
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