Masculinities in Hispanic Media
Edited By Juan Rey
This collection of essays represents several developments in the field of communication studies. It is the first time that a study on the body of men in the Hispanic media has been carried out using film, television, internet, billboards, and so forth. This book also equates men to women in the media world. Lacking its own tradition, the male body has followed in the footsteps of the female body. It has been objectified, stylized, and transformed into a weapon of persuasion to reach the modern man.
The Male Body as Advertisement can be useful for students of communication, anthropology, sociology, gender studies, and cultural studies. It will serve graduate students as a bibliographic reference for research on the male body as well as undergraduate students whose programs address issues related to gender studies. This work is also written to reach a wider audience beyond the university.
Much more than Bodies
I Cultural Bodies
1. Mythical Bodies: Masculine Archetypes of Classical Mythology in Advertising
MARÍA DEL MAR RUBIO-HERNÁNDEZ AND JAVIER LOZANO DELMAR
2. Naked Bodies, Clothed Bodies: Images of the Representation of the Other in the Context of the American Continent
MARÍA DEL MAR RAMÍREZ ALVARADO
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