A Handbook for Scholars and Practitioners
Edited By Jennifer H. Waldeck and David R. Seibold
About the editors
Jennifer H. Waldeck (Ph.D., University of California, Santa Barbara) is Associate Professor of Communication Studies and Strategic and Corporate Communication at Chapman University. She has published over 50 books, research articles, and chapters. Over the past 25 years, she has provided consulting services in the automotive, manufacturing, healthcare, education, financial services, and real estate sectors.
David R. Seibold (Ph.D., Michigan State University) is Professor and Vice Chair of Technology Management (College of Engineering), Professor of Communication by courtesy (Division of Social Sciences), and Director of the Graduate Program in Management Practice at the University of California, Santa Barbara. Author of more than 140 books, articles, and chapters, he has consulted widely for nearly 40 years with corporations, new ventures, health care systems, and nonprofit organizations.
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