Essays and Applications
In the following chapters, contributors build upon what both parties already know. Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. These «artifacts» include Lady Gaga, Pixar films, The Hunger Games, hip hop, Breaking Bad, and zombies, among others. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking. By experiencing familiar popular culture artifacts through the lens of critical and interpretive theories, a new generation of communication professionals and scholars will hone their skills of observation and interpretation – pointing not just toward better communication production, but better social understanding.
Professors will especially enjoy the opportunities for discussion this book provides, both through the essays and the «dialogue boxes» where college students provide responses to authors’ ideas.
6. “Let it go, let it go”—Hegemony and Counter-Hegemony in Disney’s Frozen
“Let it go, let it go”—Hegemony and Counter-Hegemony in Disney’s Frozen
Fairytales have become staples for countless cultures, serving as frames of reference for morality, providing children with avenues for imaginative escape, and even shaping bedtime rituals for families around the world. One of the most popular forms of the fairytale involves a prince and princess, often centered on romance and royalty. If you were to rank these characters in terms of sheer popularity, you would be hard-pressed to find any with more cultural reach than the Walt Disney princesses. Not only has Disney created princesses who are known on a first-name basis by children (and adults) everywhere, but the international corporation has also formed a brand: the Disney Princess, which extends beyond animated films into theme parks, Broadway stages, and merchandising (Do Rozario, 2004). Thus, Disney’s long line of animated films has become a fairytale staple. Each film provides a romanticized portrayal of royalty and adventure for young audiences, while serving as a significant source of nostalgia for older viewers.
Given that Disney Princesses like Ariel, Cinderella, Jasmine, and Belle have amassed such cultural authority, it can be argued that these films are part of larger hegemonic processes that have been perpetuated by the Walt Disney Company. Hegemony explains how a powerful group of people can impose dominant beliefs, explanations, perceptions, values, and morals on others. Hegemony is seen in, and supported by, society and its...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.