The Divide & Conquer Election of 2012
Edited By Dianne G. Bystrom, Mary C. Banwart and Mitchell S. McKinney
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.
Praise for alieNATION
“alieNATION addresses the single most important issue in American political discourse, the fracturing of the electorate into divisive sub-populations who find it increasingly difficult to communicate and understand one another. It is an essential read for scholars, practitioners, and concerned citizens alike.”
—R. Lance Holbert, Professor and Chair,
Department of Strategic Communication, Temple University
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