Promotion and Marketing for Tourism Attractions
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
← 174 | 175 → Suggested Readings
Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Tourism, 6th ed. Boston, MA: Pearson, 2013.
Middleton, Victor T.C., and Jackie Clarke. Marketing in Travel and Tourism, 3rd ed. Oxford, England: Butterworth-Heinemann, 2001.
Middleton, Victor T.C., Alan Fyall, Michael Morgan, and Ashok Ranchhod. Marketing in Travel and Tourism, 4th ed. Burlington, MA: Butterworth-Heinemann, 2009.
Morrison, Alastair M. Hospitality & Travel Marketing, 4th ed. Clifton Park, NY: Delmar, 2010.
Shimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 8th ed. Mason, OH: South-Western Cengage Learning, 2010.
Shoemaker, Stowe, Robert C. Lewis, and Peter C. Yesawich. Marketing Leadership in Hospitality and Tourism, 4th ed. Upper Saddle River, NJ: Pearson, 2007.
Wain, Carol, and Jay Conrad Levinson. Guerrilla Tourism Marketing. Lexington, KY: WINning Entrepreneur Press, 2012.
Coombs, W. Timothy. Ongoing Crisis Communication: Planning, Managing, and Responding, 4th ed. London, United Kingdom: Sage Publications, 2015.
Fearn-Banks, Kathleen. Crisis Communications: A Casebook Approach. New York: Routledge, 2011.
Fink, Steven. Crisis Communication: The Definitive Guide to Managing the Message. New York: McGraw Hill, 2013.
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.