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Attracting Attention

Promotion and Marketing for Tourism Attractions

Andi Stein

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
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Suggested Readings

← 174 | 175 → Suggested Readings


Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Tourism, 6th ed. Boston, MA: Pearson, 2013.

Middleton, Victor T.C., and Jackie Clarke. Marketing in Travel and Tourism, 3rd ed. Oxford, England: Butterworth-Heinemann, 2001.

Middleton, Victor T.C., Alan Fyall, Michael Morgan, and Ashok Ranchhod. Marketing in Travel and Tourism, 4th ed. Burlington, MA: Butterworth-Heinemann, 2009.

Morrison, Alastair M. Hospitality & Travel Marketing, 4th ed. Clifton Park, NY: Delmar, 2010.

Shimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 8th ed. Mason, OH: South-Western Cengage Learning, 2010.

Shoemaker, Stowe, Robert C. Lewis, and Peter C. Yesawich. Marketing Leadership in Hospitality and Tourism, 4th ed. Upper Saddle River, NJ: Pearson, 2007.

Wain, Carol, and Jay Conrad Levinson. Guerrilla Tourism Marketing. Lexington, KY: WINning Entrepreneur Press, 2012.

Coombs, W. Timothy. Ongoing Crisis Communication: Planning, Managing, and Responding, 4th ed. London, United Kingdom: Sage Publications, 2015.

Fearn-Banks, Kathleen. Crisis Communications: A Casebook Approach. New York: Routledge, 2011.

Fink, Steven. Crisis Communication: The Definitive Guide to Managing the Message. New York: McGraw Hill, 2013.

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