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Making Media Studies

The Creativity Turn in Media and Communications Studies

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David Gauntlett

In Making Media Studies, David Gauntlett turns media and communications studies on its head. He proposes a vision of media studies based around doing and making – not about the acquisition of skills, as such, but an experience of building knowledge and understanding through creative hands-on engagement with all kinds of media. Gauntlett suggests that media studies scholars have failed to recognise the significance of everyday creativity – the vital drive of people to make, exchange, and learn together, supported by online networks. He argues that we should think about media in terms of conversations, inspirations, and making things happen. Media studies can be about genuine social change, if we recognise the significance of everyday creativity, work to transform our tools, and learn to use them wisely. Making Media Studies is a lively, readable, and heartfelt manifesto from the author of Making is Connecting.
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Chapter 6. Academia–Industry Collaboration and Innovation: Three Case Studies, and Eight Principles, for Fostering People’s Creativity on Digital Platforms

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ACADEMIA–INDUSTRY COLLABORATION AND INNOVATION

Three Case Studies, and Eight Principles, for Fostering People’s Creativity on Digital Platforms

First, a note on the origins of this chapter. I don’t tend to write journal articles, due to a quirky personal view of academic journals as unreasonably slow, pretentious and plain weird. But as an academic, one feels a kind of peer pressure to give it a go once in a while, and it struck me that I had unintentionally amassed a body of experience—working with three different organisations on projects that had some things in common—that I could draw upon to write a journal article. The idea felt neat and self-contained—not something that should really be a book, but just right for an article.

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