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Ways of Seeing, Ways of Being

Representing the Voices of Tourism

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Edited By Maurizio Gotti, Stefania Maci and Michele Sala

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

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Meaning-making in Web 2.0 Tourism Discourse (Stefania M. Maci)

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STEFANIA M. MACI

Meaning-making in Web 2.0 Tourism Discourse

1.   Introduction

Tourism is one of the largest economic sectors in the world, representing around 11 per cent of gross world product (WTO). One of the reasons why tourism occupies a prominent position in international business markets lies in the fact that the tourism industry has exploited the potential offered by the Internet. Indeed, the Internet can be seen as a commercial communication channel, through which new ways of conducting business have been developed in many sectors, tourism included. The tourist’s decision-making process depends on the quantity and quality of information collected about a destination, in an attempt to reduce the gap between expectations and the holiday experience (O’Connor et al. 2001). The easiest way to gather information and experience a holiday virtually is via the Web (Cho/Fesenmaier 2001).

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