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Ways of Seeing, Ways of Being

Representing the Voices of Tourism

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Edited By Maurizio Gotti, Stefania Maci and Michele Sala

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

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‘A Luxury You Can Afford’ High-End Tourism in Travel Blog Discourse (Maria Cristina Paganoni)

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← 178 | 179 →

MARIA CRISTINA PAGANONI

‘A Luxury You Can Afford’ High-End Tourism in Travel Blog Discourse

Some of us prefer the finer things in life. That’s why we work hard all week, that’s why we budget, and we save – to treat ourselves regularly to upscale clothes, cars, houses, and especially vacations (FlipKey 2015).1

1.   Study background

This research probes into the discursive overlap between the domains of new media and tourism with a specific focus on luxury travel blogging. It addresses the major transformations of tourism brought about by the use of the Internet since the mid-1990s with the development of innovative tools and services that facilitate interaction between players globally (Standing/Tang-Taye/Boyer 2014). After twenty years, there can be no doubt that the adoption of ICT in reconfiguring traditional advertising strategies to include social media and revamp the traditional approach has greatly improved the business of tourism and has changed the industry and the perceptions of its nature (Maci 2013).

With the web as the primary source of inspiration for travel and its evolution into Web 2.0, the boundaries between information producers and users have become blurred. It is against this backdrop that travel blogs have emerged as a widespread practice in the overall tourist experience, quickly becoming one of the most popular forms of online consumer-opinion platforms (Akehurst 2009; Bosangit/Hibbert/McCabe 2015). With a decisive shift in status from amateur to professional, ← 179 | 180 → travel bloggers today...

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