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Ways of Seeing, Ways of Being

Representing the Voices of Tourism

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Edited By Maurizio Gotti, Stefania Maci and Michele Sala

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

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The Discourse of US Hotel Websites: Variation through the Interruptibility of Lexical Bundles (Miguel Fuster-Márquez)

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MIGUEL FUSTER-MÁRQUEZ

The Discourse of US Hotel Websites: Variation through the Interruptibility of Lexical Bundles

1.   Introduction

This chapter examines the role of those word sequences known in literature as lexical bundles that are present in the discourse of US hotel websites. The extraction of lexical bundles is carried out automatically on a corpus by means of a corpus technique, adopting a corpus-driven methodology (cf. Fuster-Márquez/Clavel-Arroitia 2010), which is followed by a detailed qualitative and quantitative analysis of their structural and functional features. The American corpus of hotel websites this research relies upon is part of COMETVAL, a multilingual (English, French and Spanish) database of promotional tourism electronic texts, compiled during the years 2011–2014 by a group of researchers at the University of Valencia (Spain). These texts are representative examples of advertising. The conventional English acronym B2C (business-to-consumer) captures the essence of the relationship between hoteliers as experts, and non-expert potential customers, in the communicative setting of such websites (cf. Calvi/Bonomi 2008: 182). Hotel accommodation and services are central elements in the tourism industry. The investment of independent hotels and hotel corporations on ICTs allows them to compete in a marketplace that has become global (cf. Laudon/Laudon 2007). Tourism experts such as Buhalis and Hyun Jun use the term eHospitality to refer more technically to the fact that “Hotels use ICTs in order to improve their operations, manage their inventory and maximise their profitability” (2011: 15)...

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