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Ways of Seeing, Ways of Being

Representing the Voices of Tourism

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Edited By Maurizio Gotti, Stefania Maci and Michele Sala

The aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.

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The Tourist Experience: A Semantic Prosody Analysis (Jorge Soto Almela)

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JORGE SOTO ALMELA

The Tourist Experience: A Semantic Prosody Analysis

1.   Introduction

Today, digital tourism campaigns − promoted by many public bodies − present tourism as a sensory experience to the reader-tourist 2.0 (Suau Jiménez 2012). Indeed, the prospective visitors can anticipate the tourist experience (Pérez Vázquez 2011), which is felt thanks to the power of language (Calvi 2006). The early recreation of the tourist experience aims to “persuade, lure, woo and seduce millions of human beings, and in so doing, convert them from potential into actual clients” (Dann 1996: 2). In the 21st century, visiting a tourist destination is an experience that, in most cases, begins on the Internet, where the prospective visitor is incited to start feeling, tasting, seeing, smelling, and hearing thanks to the power of language and images. Language is, indeed, the means to invite future tourists to start experiencing through their different senses, so that the tourist experience is linguistically portrayed in advance. The language used in tourism websites can be decisive in changing tourists’ opinions, behaviours and even attitudes towards the destination itself (Calvi 2006).

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