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Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication

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Edited By Paola Evangelisti Allori and Giuliana Elena Garzone

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

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Notes on Contributors - 319

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Notes on Contributors ULISSE BELOTTI is a Tenured Researcher in English Language and Translation at the University of Bergamo (Italy) where he teaches English for Business and Law studies at both undergraduate and postgraduate level. His research interests concern word-formation in IT language, genre analysis, business and legal discourse. His recent work centres on the genre characteristics of business related documents through the analysis of specialized corpora. His publica- tions are mostly in the areas of specialised discourse, particularly legal (arbitration) and business communication, and he is currently researching genre and conversation analysis in the domain of arbitration and business related subjects. CECILIA BOGGIO is a Tenured Researcher in English at the School of Economics and Business of the University of Turin. She received her Ph.D. in Comparative Literature from the University of Southern California in 2003. Prior to joining the University of Turin, she taught for the Department of Cinema and Comparative Literature of the University of Iowa and for the Department of Communication Studies of the Università Cattolica in Milan. Her main areas of interest include critical discourse analysis, multimodality and visual communication. Her current research focuses on attitude and emotional branding and on the language and culture of corporate America. PAOLA CATENACCIO, PhD (Catholic University Milan), MA (Birkbeck College, London) is Associate Professor of English Linguistics and Translation at Università degli Studi di Milano, where she teaches English Linguistics courses for the degree programme in Linguistic and Cultural Mediation. Her research interests span from second language acquisition...

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