Show Less

Intercultural Interactions in Business and Management

Series:

Rita Salvi and Hiromasa Tanaka

Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers. From each chapter, different sociolinguistic realities emerge. They affect English, as used largely by non-native speakers, but also the relationship between local or national cultures and the global professional discourse community.
In this context not only the specialized lexis is analysed, but rather the ways in which different geo-political cultures construe, manifest and establish their identities. Although it is difficult to classify pragmatic usages of language, the six chapters in the first section deal with language and culture following a genre-based approach, whereas the six chapters of the second section specifically consider corporate identity in intercultural interactions.
This volume, which aims to avoid stereotypes and promote mutual understanding, is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference, held in Turin, August 2010.

Prices

Show Summary Details
Restricted access

Contents

Extract

FRANCESCA BARGIELA-CHIAPPINI Foreword ............................................................................................... 7 RITA SALVI / HIROMASA TANAKA Introduction ........................................................................................ 13 Genre, Culture and Language RITA SALVI Changes, Chances and Challenges in Describing Intercultural Professional Interactions ................................................ 21 WINNIE CHENG ‘Excellence, Always’: A Genre Analysis of Engineering Company Brochures ..................... 45 JUDITH TURNBULL How ‘Glocal’ is Corporate Discourse? A Case Study of a Multinational’s Website ........................................ 73 DANIELA CESIRI Intercultural Communication in Business Promotion through Corporate Websites: the Case of Kraft Foods and Nestlé in Europe and Asia ............................................................................. 91 MARIA CRISTINA GATTI Re-constructing Time and Space to Persuade: An Eastern-European Case-study of Organizational Discourse ....... 119 6 OLGA DENTI / MICHELA GIORDANO ODR Websites: Interaction and Exchange across National Boundaries ..................... 145 Intercultural Interaction, Identity and Organizations SHANTA NAIR-VENUGOPAL Subversive Strategies: Language and Interaction in Malaysian Business ...................................................................... 167 JANET BOWKER Crossing National Business Borders: ‘Doing’ US Management Consulting in a Global Context ............... 185 HIROMASA TANAKA East-West Business Communication from an East Asian Perspective ........................................................ 211 FRANCA POPPI Mediating between Local and Global Practices: the Use of English as the Lingua Franca for Internal Company Communications ........................................... 235 VITTORIA GROSSI Intercultural Communication in the Workplace: Insights from the Australian context ................................................. 257 VANESSA LEONARDI / IRINA KHOUTYZ Teaching Intercultural Business Communication Strategies in an Increasingly Globalized World ................................................ 279 Notes on Contributors ....................................................................... 297

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.