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Evolving Genres in Web-mediated Communication


Edited By Sandra Campagna, Giuliana Elena Garzone and Cornelia Ilie

This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more ‘traditional’ Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and microblogging as the applications that are most representative of the properties of the new platforms. In all chapters the starting point is an awareness of the need to renew or adapt existing analytical tools to make them applicable to the new objects of investigation.


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Notes on Contributors 331


Notes on Contributors SANDRA CAMPAGNA is Associate Professor of English Language and Translation at the University of Turin, Faculty of Economics. Her principal research areas are translation studies, crosscultural studies, sociolinguistics and intercultural communication in economic dis- course and the web language domain (Discoursal Strategies On-line: an Intercultural Approach to the Language of Charities, 2004). She is currently working on identity issues and multimodal/multimedial dis- course. She has co-edited with Martin Solly and Michelangelo Conoscenti the volume Verbal/Visual Narrative Texts in Higher Edu- cation (2008) and has co-authored with Cecilia Boggio the volume Multimodal Business and Economics (2009). Her recent publications include ‘Projecting Visual Reasoning in Research Conference Presen- tations’, in Maurizio Gotti (ed.) Commonality and Individuality in Academic Discourse (2009) and ‘Semiotic Change and Identity in Corporate Culture Representations’, in Gabriella Di Martino / Vanda Polese / Martin Solly (eds) Identity and Culture in English Domain- specific Discourse (2009). PAOLA CATENACCIO, PhD (Catholic University Milan), MA (Birk- beck College, London) is Associate Professor of English Linguistics and Translation at Università degli Studi di Milano, where she teaches English Linguistics courses for the degree programme in Linguistic and Cultural Mediation. Her research interests span from second lan- guage acquisition to translation and discourse analysis, especially in the context of LSP research. Her most recent contributions focus on the genre of the press release and, more in general, on linguistic as- pects of corporate communication. Some of her latest publications are: Corporate Press Releases: An Overview (2008); “De-humanising the alien: The...

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