Genres, Discourse Strategies and Professional Practices
Directive Acts and Narration in Corporate Training Events: Framing Structures and Processes through Language
Information is the difference that makes a difference. (Bateson 1954)
It has been asserted that we are currently witnessing a third wave of globalization, having undergone the prior experiences of nations, organizations and enterprises connecting on a world scale. This new phase is characterised by the ineluctable dissolution of frontiers in all spheres of human activity, constructing what Thomas Friedman has called the ‘flat’ world (Friedman 2005). A corollary of this is the changing status of ‘information’: more real information is available in real time to more people than in any period in human history. The implications of this for transnational business operations are considerable.1 In these new (and at the same time highly transient and mobile) realities, the incisive handling of information lies at the heart of corporate success in global markets: distributed information has to be converted into useful and useable ‘knowledge’ through the processes of effective learning, working towards the creation of ‘The Learning Organization’ through ‘Knowledge Management’ processes. Organizational communications are the main vehicle for these achievements. ← 145 | 146 →
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