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Communication Ethics in a Connected World
Research in Public Relations and Organisational Communication
Edited By Andrea Catellani, Ansgar Zerfass and Ralph Tench
What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
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- 978-3-0352-9813-0
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- Bruxelles, Bern, Berlin, Frankfurt am Main, New York, Oxford, Wien, 2015. 432 pp., 30 graphs, 38 tables
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- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction
- Communication Ethics and Csr: Overviews and General Concepts
- Responsible Advocacy? Reflections on the History, System, and Codes of Public Relations Ethics, with Comments on Education and Research
- Public Relations. Levinas’ Call for Ethics and Justice
- Putting the “R” back in CSR Communication. Towards an Ethical Framework of Responsibility
- Public Relations and Communication Ethics: National Cases
- Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria
- Ethical Practices and Role Perceptions of Bloggers. An Analysis of Literary Bloggers in Spain
- A Decade into Sustainability Reporting in Turkey
- Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web?
- Strategic Communication and Ethics. The Case of the Romanian Touristic Brand
- Strategic Aspects of Russia’s Cultural Diplomacy in Europe. Challenges and Opportunities of the 21st Century
- Commodifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway
- Ethical Skills and Communication Professionals
- On the Borderlines of Advocacy. Situational Professional Ethics in the Identity Construction of Public Relations Consultants
- The Knowledge, Skills and Competencies for Effective Public Affairs Practice. A Mechanism to Embed Ethics
- Teaching Ethical Principles for PR. An Empirical Study on University Curricula in Germany
- Communication Ethics and the Public Sphere: Negative Engagement and Gamification
- Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication
- Ethical Implications of Gamification as a Public Relations Strategy
- Employee Communication and Engagement
- Strategic Employee Communication – What Does it Really Mean? Towards Responsible Dialogue as a Missing Piece
- Beyond Sentiment: Exploring Online Employee Engagement. An Empirical Study of Participation in an Online Employee Newsroom
- National and International studies on Strategic Communication
- Mentoring in Public Relations. An International Study on Mentoring Programmes of Professional Associations
- How Global is the Web 2.0 Hype?: A Comparison of Social Media Communication in Brazil, Germany and Portugal
- The Use of Media in Activist Public Relations. Framing the “Defending our honour” Movement
- Contributors
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction
- Communication Ethics and Csr: Overviews and General Concepts
- Responsible Advocacy? Reflections on the History, System, and Codes of Public Relations Ethics, with Comments on Education and Research
- Public Relations. Levinas’ Call for Ethics and Justice
- Putting the “R” back in CSR Communication. Towards an Ethical Framework of Responsibility
- Public Relations and Communication Ethics: National Cases
- Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria
- Ethical Practices and Role Perceptions of Bloggers. An Analysis of Literary Bloggers in Spain
- A Decade into Sustainability Reporting in Turkey
- Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web?
- Strategic Communication and Ethics. The Case of the Romanian Touristic Brand
- Strategic Aspects of Russia’s Cultural Diplomacy in Europe. Challenges and Opportunities of the 21st Century
- Commodifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway
- Ethical Skills and Communication Professionals
- On the Borderlines of Advocacy. Situational Professional Ethics in the Identity Construction of Public Relations Consultants
- The Knowledge, Skills and Competencies for Effective Public Affairs Practice. A Mechanism to Embed Ethics
- Teaching Ethical Principles for PR. An Empirical Study on University Curricula in Germany
- Communication Ethics and the Public Sphere: Negative Engagement and Gamification
- Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication
- Ethical Implications of Gamification as a Public Relations Strategy
- Employee Communication and Engagement
- Strategic Employee Communication – What Does it Really Mean? Towards Responsible Dialogue as a Missing Piece
- Beyond Sentiment: Exploring Online Employee Engagement. An Empirical Study of Participation in an Online Employee Newsroom
- National and International studies on Strategic Communication
- Mentoring in Public Relations. An International Study on Mentoring Programmes of Professional Associations
- How Global is the Web 2.0 Hype?: A Comparison of Social Media Communication in Brazil, Germany and Portugal
- The Use of Media in Activist Public Relations. Framing the “Defending our honour” Movement
- Contributors
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Beyond Sentiment: Exploring Online Employee Engagement. An Empirical Study of Participation in an Online Employee Newsroom
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Extract
Beyond Sentiment:Exploring Online Employee Engagement
An Empirical Study of Participation in an Online Employee Newsroom
Sean MACNIVEN
Glasgow Caledonian University, UK
This chapter explores engagement in the context of views, volume, commentary and topicality in a corporate employee news platform. For its methodology it uses views and volume of comments across news categories and unique users on a news platform which are calculated and then general distribution trends derived. Coding and distribution of comments are drawn from the top ranked posts in each of the main news categories according to a set of criteria aimed to separate comments containing substantive elements from those only containing emotive elements. In terms of findings emerging from the chapter the main one is that a positive correlation could be found between topicality and engagement on all of the levels explored. Furthermore, a long tail effect could be identified with just a few users responsible for a lot of content. As the study was conducted within a single global enterprise, the findings must be viewed within the context of a single corporate environment and culture. Despite this limitation the chapter provides interesting practical implications, for example regarding editorial choices which can be seen to have a direct impact on the volume and type of engagement within the context of the company and the study. This implies editors also have direct influence over determining and achieving engagement-related objectives.
Introduction
“Research shows that concentrating...
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Or login to access all content.- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction
- Communication Ethics and Csr: Overviews and General Concepts
- Responsible Advocacy? Reflections on the History, System, and Codes of Public Relations Ethics, with Comments on Education and Research
- Public Relations. Levinas’ Call for Ethics and Justice
- Putting the “R” back in CSR Communication. Towards an Ethical Framework of Responsibility
- Public Relations and Communication Ethics: National Cases
- Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria
- Ethical Practices and Role Perceptions of Bloggers. An Analysis of Literary Bloggers in Spain
- A Decade into Sustainability Reporting in Turkey
- Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web?
- Strategic Communication and Ethics. The Case of the Romanian Touristic Brand
- Strategic Aspects of Russia’s Cultural Diplomacy in Europe. Challenges and Opportunities of the 21st Century
- Commodifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway
- Ethical Skills and Communication Professionals
- On the Borderlines of Advocacy. Situational Professional Ethics in the Identity Construction of Public Relations Consultants
- The Knowledge, Skills and Competencies for Effective Public Affairs Practice. A Mechanism to Embed Ethics
- Teaching Ethical Principles for PR. An Empirical Study on University Curricula in Germany
- Communication Ethics and the Public Sphere: Negative Engagement and Gamification
- Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication
- Ethical Implications of Gamification as a Public Relations Strategy
- Employee Communication and Engagement
- Strategic Employee Communication – What Does it Really Mean? Towards Responsible Dialogue as a Missing Piece
- Beyond Sentiment: Exploring Online Employee Engagement. An Empirical Study of Participation in an Online Employee Newsroom
- National and International studies on Strategic Communication
- Mentoring in Public Relations. An International Study on Mentoring Programmes of Professional Associations
- How Global is the Web 2.0 Hype?: A Comparison of Social Media Communication in Brazil, Germany and Portugal
- The Use of Media in Activist Public Relations. Framing the “Defending our honour” Movement
- Contributors
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Contents
- Introduction
- Communication Ethics and Csr: Overviews and General Concepts
- Responsible Advocacy? Reflections on the History, System, and Codes of Public Relations Ethics, with Comments on Education and Research
- Public Relations. Levinas’ Call for Ethics and Justice
- Putting the “R” back in CSR Communication. Towards an Ethical Framework of Responsibility
- Public Relations and Communication Ethics: National Cases
- Ethical Engagement of Public Relations Practitioners in a Connected World. Results of an Empirical Study in Austria
- Ethical Practices and Role Perceptions of Bloggers. An Analysis of Literary Bloggers in Spain
- A Decade into Sustainability Reporting in Turkey
- Ethics Statements of Public Relations Agencies in Turkey. How do Turkish PR Agencies Present Themselves on the Web?
- Strategic Communication and Ethics. The Case of the Romanian Touristic Brand
- Strategic Aspects of Russia’s Cultural Diplomacy in Europe. Challenges and Opportunities of the 21st Century
- Commodifying and Politicising Insight. A Case of Mediated Debate of Revolving Doors in Norway
- Ethical Skills and Communication Professionals
- On the Borderlines of Advocacy. Situational Professional Ethics in the Identity Construction of Public Relations Consultants
- The Knowledge, Skills and Competencies for Effective Public Affairs Practice. A Mechanism to Embed Ethics
- Teaching Ethical Principles for PR. An Empirical Study on University Curricula in Germany
- Communication Ethics and the Public Sphere: Negative Engagement and Gamification
- Ethical Hateholders and Negative Engagement. A Challenge for Organisational Communication
- Ethical Implications of Gamification as a Public Relations Strategy
- Employee Communication and Engagement
- Strategic Employee Communication – What Does it Really Mean? Towards Responsible Dialogue as a Missing Piece
- Beyond Sentiment: Exploring Online Employee Engagement. An Empirical Study of Participation in an Online Employee Newsroom
- National and International studies on Strategic Communication
- Mentoring in Public Relations. An International Study on Mentoring Programmes of Professional Associations
- How Global is the Web 2.0 Hype?: A Comparison of Social Media Communication in Brazil, Germany and Portugal
- The Use of Media in Activist Public Relations. Framing the “Defending our honour” Movement
- Contributors