The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
Digital Communication Strategies: The Example of the Portuguese PR Consultancies Websites
Digital Communication Strategies
The Example of the Portuguese PR Consultancies Websites
Sónia Pedro SEBASTIÃO
School of Social and Political Sciences (ISCSP), University of Lisbon Centre of Administration and Public Policies (CAPP), Portugal
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