Edited By Enric Ordeix, Valérie Carayol and Ralph Tench
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
Participative Public Relations: An Integrative Approach to Participating in PR
Participative Public Relations
An Integrative Approach to Participating in PR
Ostfalia University of Applied Sciences (Salzgitter)
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