The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
Participative Public Relations: An Integrative Approach to Participating in PR
Participative Public Relations
An Integrative Approach to Participating in PR
Ostfalia University of Applied Sciences (Salzgitter)
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.