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Mixed Messages

Youth Magazine Discourse and Sociocultural Shifts in «Salut les copains» (1962–1976)

Christopher Tinker

While popular music and the mass media in France are firmly established areas of enquiry, there have been relatively few academic studies of the youth and popular music press. This book focuses on Salut les copains (Hi Buddies/Mates) (1962-76), which achieved a circulation of a million copies within its first year, at its peak sold around twice as many magazines as its nearest competitors, and has now become synonymous with the development of youth culture in 1960s France. In the few existing accounts of Salut les copains cultural commentators have tended to view the magazine as a neutral, apolitical vehicle for French yé-yé pop stars. However, this full-length study reveals how written texts in Salut les copains (editorial, letters and advertising) both supported and challenged dominant ideologies concerning culture, the nation, youth and gender during the turbulent 1960s and 1970s.


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Acknowledgements vii


Acknowledgements I would like to thank the Carnegie Trust for the Universities of Scotland for funding the archive research on which this book is based as well as support- ing publication; the Arts and Humanities Research Council (AHRC) and Heriot-Watt University for funding research leave to work on this project. Portions of Chapter Three first appeared in ‘Shaping Youth in Salut les copains (1962–76)’, Modern and Contemporary France, vol. 15, n. 3, August 2007. I am also grateful to the following for their assistance: la Bibliothèque Nationale de France; la Médiathèque Musicale de Paris (MMP); Hachette Filipacchi Médias; Jean-Marc Grosdemouge, editor of; Marc Touché (CNRS / MNATP – Musée national des Arts et Traditions populaires); Cameron Smail Library, Heriot-Watt University; Isabelle Perez, my Head of Department during this project; colleagues and students in the Department of Languages and Intercultural Studies and the Studies in European and International Cultures and Societies (SEICS) research group at Heriot-Watt University; Nick Reynolds and the team at Peter Lang for their help in seeing this book through to publication; colleagues and friends who have so generously given their support and assistance: Caroline Ash, Fanny Chouc, Hugh Dauncey, Raphaël Costambeys-Kempczynski, Barbara Lebrun, David Looseley, Xanthe O’Brien and Una Pittion. I am particularly grateful to Alison Fell and Wendy Michallat for reading draft chapters and providing insightful and helpful feedback. I would like to thank my parents and family, particularly my partner Steven Wright for his constant support, encouragement...

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