Youth Magazine Discourse and Sociocultural Shifts in «Salut les copains» (1962–1976)
Culture and Popular Music As a mass circulation youth title, SLC clearly identifies itself with the pro- motion of mass culture and popular music. However, at the same time the magazine views the fields of cultural and musical production in problem- atic terms. Indeed, the prevailing distinction in France between high and popular culture along with the notion of clear generic divisions in popular music are brought into question. Furthermore, an ambivalent attitude is expressed towards commercialism and technological progress that con- tributed towards shaping the production and regulation of mass culture in 1960s and 1970s France. However, one certainty for the magazine from the late 1960s is its opposition to the state-controlled broadcast media. The High/Popular Distinction From the outset, Filipacchi advocates a wide-ranging magazine that will attract a mass youth readership, arguing in the second issue, ‘All topics deserve coverage in the magazine, as long as they concern us.’1 Indeed, the letters page, which appears for the first time in the same issue, con- firms the sheer diversity of readers’ interests, tastes and expectations.2 By the third issue of the magazine, Filipacchi aims more pragmatically for a publication that will reflect the ‘tastes’ (‘goûts’) and trends (‘tendances’) 1 SLC 2: 11: ‘Tous les sujets méritent d’être traités dans ce magazine, à condition qu’ils nous concernent.’ 2 ‘Cher Daniel …’, SLC 2: 69. 24 Chapter One followed by the majority, conceding that it is not possible to design a maga- zine to suit everyone.3 This is...
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