Show Less
Restricted access

Mothers on Mothers

Maternal Readings of Popular Television

Rebecca Feasey

From Supernanny to Gilmore Girls, from Katie Price to Holly Willoughby, a wide range of examples of mothers and motherhood appear on television today. Drawing on questionnaires completed by mothers across the UK, this book sheds new light on the varied and diverse ways in which expectant, new and existing mothers make sense of popular representations of motherhood on television. The volume examines the ways in which these women find pleasure, empowerment, escapist fantasy, displeasure and frustration in popular depictions of motherhood. The research seeks to present the voice of the maternal audience and, as such, it takes as its starting point those maternal depictions and motherwork representations that are highlighted by this demographic, including figures such as Tess Daly and Katie Hopkins and programmes like TeenMom and Kirstie Allsopp’s œuvre.
Show Summary Details
Restricted access

Chapter 1: Media methods research: Finding audiences and giving a voice to mothers


← 6 | 7 →


Media methods research: Finding audiences and giving a voice to mothers

Film, media and television studies have, since their emergence, relied on a diverse range of research theories, methods, practices and approaches in order to examine what is deemed important, significant and of interest to both the academic community and the wider society. Textual, discourse and content analysis, focus groups, interviews and questionnaires are but a few of the qualitative and quantitative techniques used to explore the popular media environment. Each method has its own unique structures and stages of research, its own strengths and limitations, and the use of a particular approach depends on the aims and objectives of specific research projects. While some projects demand breadth and scale, others are committed to the minutia of a particular area; while some seek to offer informed debate as part of a theoretically rigorous desk-bound study, others prefer to position audience voices at the forefront of their research.

In order to understand and give voice to women about their responses to representations of motherhood on television, it is important that we understand the ways in which questionnaires, interviews, oral histories, netnographies and focus groups have been and should be employed by the researcher. It is not my intention to look in detail at the pros and cons of each available media method – indeed, there are a myriad of successful volumes dedicated to that particular topic (Priest 2010; Berger 2013)...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.