The Case of Walden Media
Chapter 2: Walden Media and Hollywood
Walden Media and Hollywood
Walden Media is the brainchild of Michael Flaherty and Cary Granat. The men were roommates at Tufts University, before going their separate ways. A few years later, their doubts, discussions and questioning led them to create a new film production company backed by a billionaire who shared their views. The present chapter does not intend to detail all of Walden Media’s ups and downs nor does it dwell on its productions, as the subject will be discussed in the next chapter. The purpose is simply to show how this company came to be, what kind of films it wanted to produce and how it has fared over ten years in the competitive Hollywood arena.
A few Hollywood facts
When the idea for Walden Media began to take shape at the end of the twentieth century, Hollywood was quite different from what it used to be before and just after the Second World War.
The core youth audience
In the 1970s, the 12- to 24-year-old age group notably became the main target of studios for several reasons. These young people were behind the success of Jaws (Steven Spielberg, 1975), Star Wars (George Lucas, 1977) and other blockbusters that allowed studios to win market shares every ← 61 | 62 → year. Since then, young people have consequently made up the bulk of American cinema audiences as shown by Figure 1.
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.