US Cultural Management in 21st Century Foreign Relations
This volume looks at a key component of recent US foreign relations, namely, its emphasis on «hearts and minds» as part of its cultural management of the global Other. The authors collected here analyze to what extent we can frame the intent and consequences of this term as a coherent policy, discussing how to think about foreign policy strategies that involve the management of cultural relations.
«Including fascinating first-hand and deeply-researched accounts of the workings of various US institutions (many of them ‘cultural’), this volume is a must for an understanding of the power the US projects worldwide.» Professor Laleh Khalili, SOAS University of London
«This fascinating collection reveals the nuance and complexity behind a seemingly banal phrase.» Professor David Schmid, State University of New York at Buffalo
Shaping the U.S. Image in Iran via Satellite: VOA’s Simaye Amrica and Its Projection of America’s Attractiveness
The war on terrorism has focused attention on the important role U.S. public diplomacy plays in improving the nation’s image. The United States has undertaken efforts to ‘win hearts and minds’ by better engaging, informing, and influencing foreign audiences; however, recent polling data show that anti-Americanism is spreading and deepening around the world.
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