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Teaching Business Culture in the Italian Context

Global and Intercultural Challenges

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Edited By Peter Cullen and Maria Elisa Montironi

Italy often suffers from its cultural heritage. Certain themes have passed into stereotype and popular consumption, while others have been overlooked. This volume discusses teaching choices and topics on the implementation of a US study abroad business programme in Italy. The authors first have a look at business questions, then at culture through a chapter on the fashion industry. The final section focuses on methods in teaching Italian culture, language, history, and intercultural communication. This volume highlights non-traditional aspects of Italian culture, and focuses on the intercultural dimension of teaching and learning for study abroad students. The points of view found herein should promote a more contextualized and contemporary view of what studying Italy can be about.

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Italian Fashion and the Global Dimension: Challenges and Opportunities (Silvia Scorcella)

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Silvia Scorcella

Italian Fashion and the Global Dimension: Challenges and Opportunities

The following may describe the evolving Italian fashion scene today. The creative energy of the emerging class is growing within the dynamics of the new global dimension. It is attempting to remodel the national system of “Made in Italy”, between the challenges embodied by the impressiveness of the myth of the big labels and the remarkable opportunities offered by the contemporary scenario. Meanwhile, the traditional institutional system needs to reshape its profile as a historical model, even by summoning new names in creative direction and by inaugurating proper spaces for the emerging generation. Current fashion is, at the same time, the heir to a great past, lively protagonist of the current evolution, and essential creator of the forthcoming future. Where support is given by the creative and cultural industries there are concrete expressions of the current international collective recognition of the value of creativity as an active force for innovation and economic and social growth, playing a remarkable role in broadening and empowering the boundaries of the field of action. Between international incentives and renovated traditions, new Italian creative talents provide new paths and alternative organizational models from which the system can benefit. Lastly, this chapter presents a roundup of the new talents, heirs, and innovators of Italian fashion through an exclusive interview with an irreproachable observer and head-hunter of the emerging talent scene: Stefano Guerrini.

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