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Why Europe?

Narratives and Counter-narratives of European Integration

Edited By Alina Bârgăoanu, Raluca Buturoiu and Loredana Radu

This publication tackles strategies for bridging the widening gap between the EU and its citizens. It focuses on new theoretical and empirical frameworks about EU media frames and narratives, political discourse and citizens’ perceptions in order to promote a critical, yet constructive approach to the role of communication in the process of European integration. It has been acknowledged that the least problem the EU has is a communication problem. Communication is largely ineffective against a rising sentiment of injustice and inequality among increasingly diverse national, social and political groupings across the EU. Therefore, the authors underline how EU communication and EU public sphere can shape common representations of what can unite us as Europeans.

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Flavia Alupei-Durach, PhD, is a Teaching Assistant at the College of Communication and Public Relations, and a member of the Center for EU Communication Studies (National University of Political Studies and Public Administration). She holds a PhD in communication sciences, with a thesis on the „Public Opinion towards the EU: Triumphalism, Euroscepticism or Banal Representations?”. Her research interests include Euroskepticism, EU communication, EU Public Sphere, Europeanization of the Romanian society, and the study of media effects.

Alina Bârgăoanu, PhD, is a Professor and Dean of the College of Communication and Public Relations (National University of Political Studies and Public Administration, Bucharest). She is the President of the Management Board at the European Institute of Romania, President of the ECREA Temporary Working Group “Communication and the European Public Sphere” and “EU Communication and the European Public Sphere” Jean Monnet chair holder. She has authored and co-authored nine books (both in Romanian and in English) and over 50 articles, studies and chapters in collective volumes on EU Crisis, EU Communication and Public Sphere, public opinion in the EU. Her most recent book – United by or Against Euroscepticism. An Assessment of Public Attitudes towards Europe in the Context of the Crisis – was published in 2015.

Raluca Buturoiu, PhD, is an Assistant Lecturer at the College of Communication and Public Relations (National University of Political Studies and Public Administration). Raluca holds a PhD in Communication Sciences, with a thesis about mass communication effects. Her current academic...

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