The book offers an interdisciplinary discussion of the cognitive-semiotic interface between language, literature, and the arts, with a special focus on creativity and imagination. It brings together international contributors suggesting a wide range of innovative perspectives on the correlation between verbal discourse and creative artefacts. The book reveals the specificity of such phenomena as parallax, transparency, corporeal imagination, and multimodality. Alongside interpreting artistic texts, the contributors search for cognitive and semiotic manifestations of creativity in political and everyday discourse.
Word Meaning and Its Visualisation in Ukrainian Maidan Discourse (Svitlana Zhabotynska)
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Bohdan Khmelnitsky National University in Cherkasy, Ukraine
Word Meaning and Its Visualisation in Ukrainian Maidan Discourse
Abstract: The times of social crises, pregnant with negative emotions, give birth to cascades of new verbal and visual symbols used by the confronting parties in the war on consciousness. While discussing the latter, this paper examines the new words, or neologisms, coined by Maidan and Antimaidan understood here as the adversaries in the fight for Ukraine’s sovereignty and democracy grounded on European values. The meanings of these neologisms tend to be illustrated with visual memes. The data were obtained from the Internet resources in December 2013–December 2014. In the paper, the new words are considered with regard to their meanings and forms. The meanings, stratified into conceptual domains with different degrees of salience, represent the ‘portrait’ of an enemy, or show WHO the enemy is. The word forms, which demonstrate HOW the enemy is referred to, are viewed from two standpoints – as internal and external forms. The internal form (a motivating concept that provides access to the meaning) is analyzed as an instrument for creating negative evaluation of the adversary and highlighting the adversary’s traits that may be either real or virtual. The external (material) form of neologisms is regarded as a vehicle of expressivity.
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