This book examines how cloud-based services challenge the current application of antitrust and privacy laws in the EU and the US. The author looks at the elements of data centers, the way information is organized, and how antitrust, competition and privacy laws in the US and the EU regulate cloud-based services and their market practices. She discusses how platform interoperability can be a driver of incremental innovation and the consequences of not promoting radical innovation. She evaluates applications of predictive analysis based on big data as well as deriving privacy-invasive conduct. She looks at the way antitrust and privacy laws approach consumer protection and how lawmakers can reach more balanced outcomes by understanding the technical background of cloud-based services.
11 Society and public service use ofcloud services
11 Society and public service use of cloud services
In September 2012, the EU adopted a new strategy in the IT-sector called Unleashing the Potential of Cloud Computing in Europe516. The proposal targets a net gain of 2.5 million new jobs within the EU and a 1 % boost to the EU GDP at an estimated 160 billion EUR.517 The main points of this EU strategy are based on establishing a higher level of trust in cloud computing with regard to privacy and data protection, setting standards for interoperability, data portability and reversibility for cloud users in the form of technical standards and creating safe and fair contract terms and conditions within the cloud computing sector for both private and governmental use.
The EU is recognizing the effect of the reputation mechanism in the cloud computing sector by identifying the necessity of the “right technology to protect [itself]”518. Five components are laid down as a mechanism to establish the EU as a competitive market for cloud computing services.519 Firstly, the European cloud should be “supporting the key building blocks for pan-European services”.520 Secondly, the initiative should boost the demand of the public sector for cloud services.521 Thirdly, more means should be spent on research and innovation funding security and privacy in the cloud sector to boost supply.522 Next, the initiative wants to establish a higher level of transparency and recover lost trust through←187 | 188→ informing users about i.e. whether the data leaves the...
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