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New Developments in Postcolonial Studies

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Edited By Malgorzata Martynuska and Elzbieta Rokosz-Piejko

This book analyses the applicability of postcolonial theories and contemporary issues, and also revisits previously tackled cultural, social and literary phenomena. The contributions examine contemporary social, economic and cultural processes. The authors look back at older cultural texts, coming from either former colonies or former colonisers. They furthermore refer to the fact that theories of postcolonialism are currently more frequently applied to study countries originally not classified as colonial. They attempt to define and explain the experiences of the native peoples of colonial territories in various historical situations of dependence.

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Neocolonialism in Polish Consumer Society (Mira Malczyńska-Biały)

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Mira Malczyńska-Biały

Neocolonialism in Polish Consumer Society

Abstract: The article discusses the development of consumer society in Poland after 1989 as resulting partly from the process of neo-colonisation. The study shows that the modern model of a consumer goes beyond the scope of purchase as well as consumption and is related to the mass globalization of the consumption and generating a “consumer subculture”.

Key words: political transformation, globalisation, consumer society, international monopolies, neocolonialism.

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