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New Developments in Postcolonial Studies

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Edited By Malgorzata Martynuska and Elzbieta Rokosz-Piejko

This book analyses the applicability of postcolonial theories and contemporary issues, and also revisits previously tackled cultural, social and literary phenomena. The contributions examine contemporary social, economic and cultural processes. The authors look back at older cultural texts, coming from either former colonies or former colonisers. They furthermore refer to the fact that theories of postcolonialism are currently more frequently applied to study countries originally not classified as colonial. They attempt to define and explain the experiences of the native peoples of colonial territories in various historical situations of dependence.

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Neocolonialism in Polish Consumer Society (Mira Malczyńska-Biały)

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Mira Malczyńska-Biały

Neocolonialism in Polish Consumer Society

Abstract: The article discusses the development of consumer society in Poland after 1989 as resulting partly from the process of neo-colonisation. The study shows that the modern model of a consumer goes beyond the scope of purchase as well as consumption and is related to the mass globalization of the consumption and generating a “consumer subculture”.

Key words: political transformation, globalisation, consumer society, international monopolies, neocolonialism.

Introduction

Contemporary neocolonialism, in the context of politics and economics, stands for a modern form of colonialism connected with the idea that some of the states which regained independence after World War II and escaped from the formal political domination of foreign governments, are still unofficially dependent upon economic and political domination of well-developed countries and international monopolies (Olchnicki and Załęcki 1999, 138).

That is why neocolonialism does not mean the formal liquidation of independent developing nations; it rather consists in economic exploitation by well-developed countries. It slows down the growth of processing industry and goods production allocated to internal market sale (Montusiewicz 2002, 231).

The main purpose of the article is to investigate selected aspects of the determinants and the essence of neocolonial consumption in Poland. The article is an attempt to analyse if selected behaviour of Polish consumers is connected with neocolonial processes or globalised consumption.

The chronological scope of the research...

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