This volume is a collection of empirical and theoretical research papers in the social sciences regarding the Balkans and the Near East written by researchers from several different universities and institutions. The studies include a wide range of topics from economic, financial, political, agricultural, sociological, international relations to historical, cultural, and feminist issues in the region of the Balkan and Near East. The book is aimed at educators, researchers, and students interested in the Balkan and Near Eastern countries.
The Impact of Perceived Ease of Use, Perceived Usefulness and Perceived Risk on Behavioral Intentions: A Study on Online Booking Sites (Volkan Özbek / Fatih Koç / Ümit Alnıaçık / Eda Kaş / Oktay Çetin)
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Volkan Özbek1, Fatih Koç2, Ümit Alnıaçık3, Eda Kaş4 and Oktay Çetin5
The Impact of Perceived Ease of Use, Perceived Usefulness and Perceived Risk on Behavioral Intentions: A Study on Online Booking Sites
Innovations in technology significantly changed the behavior of individuals and organisations. Particularly, the development and proliferation of the internet inclined individuals to use this platform for numerous activities including social interaction, shopping and entertainment. Besides, business organisations moved their many commercial operations to the internet due to numerous benefits including cost advantages and the possibility of reaching consumers anytime, anywhere. The internet has attracted a great deal of attention from both consumers and businesses. This interest resulted in transferring a variety of commercial operations over the internet. Within the context of tourism services, online booking is a particular example. Travel agencies have long been enjoying the benefits of using online services over the internet.
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