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Technology and Social Choices in the Era of Social Transformations

Edited By Borut Rončević and Matej Makarovič

From the dawn of humanity, the dialectic relationship between technology and society has been one of the driving forces behind changes in both realms. Trends in technological developments and their applications are, ultimately, the result of individual and collective choices. At the same time, technology influences the social choices of individuals, small groups and entire societies. This book focuses on two closely related ideas: technological development and social choices. While relating them, the book shows the relationship between human individuals and their agency; social structures, both as the initial context and as resulting from human agency; and technology that has been developed and applied by human agents’ choices within social contexts.

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Academic Entrepreneurship in the Framework of Cognitive Mobilisation (Frane Adam, Maruša Gorišek, Matej Makarovič)

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Frane Adam, Maruša Gorišek, Matej Makarovič

Abstract: In this chapter, the main focus is on the connection between cognitive (knowledge) mobilisation and high-tech academic entrepreneurship. Cognitive mobilisation refers to an intensive process of generating and utilising/translating knowledge and new ideas into the technological or social/institutional innovations in order to prepare modern societies to becoming sustainable and resilient. This process includes. (1) education (especially on tertiary level – particularly ISCED-8); (2) R&D activities; (3) entrepreneurship in the field of high-tech product and services; and (4) innovativeness (particularly patents). Since no statistical data are available on academic entrepreneurship on European level, we use data on high-tech entrepreneurship as proxy. In our opinion, small and medium-sized high-tech companies are most suitable for examining the sociocultural aspects of knowledge and technology transfer because they combine a market and production orientation with the logic of a research group and its networking with universities/institutes. Using qualitative data – however only in the context of Slovenia as additional case study – we were able to identify mainly market-oriented companies and specifics of so-called academic companies on the other side.

Keywords: entrepreneurial university, cognitive mobilisation, small and medium-sized high-tech companies, academic entrepreneurship, spin-offs, innovation

Modern societies face several challenges on their way to becoming sustainable and resilient. In the European context, the Lund Declaration (2009) stresses the need to focus on contemporary Grand Societal Challenges like public health, ageing societies, energy, water, food, climate change, pandemics, and societal security. These challenges...

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