Edited By Engin ÇAKIR and Yusuf KADERLİ
Social sciences are made up of science disciplines that research humanity, society, and the world with a human dimension, and therefore its domain of influence is also serious and wide. Naturally, the social scientist has the power to influence society with his/her research and writing. This book aims to add the contributions of academicians from different disciplines to the social sciences fields they specialize in the academic literature and to give an idea about new researches. The book contains scientific articles on business, economics, public finance, tourism, and international relations.
Examining the Relationships Between Emotional Labor Behaviour, Burnout and Work Alienation in the Marine Tourism Businesses: Murat Yorulmaz
Abstract Employees play a key role in ensuring the provision of high-quality services in service businesses as well as customer satisfaction. Marine tourism businesses, which are one of the service businesses, the satisfaction of those in a yacht (yacht passengers who are present in a yacht for travel, sport or recreation) is essential for these businesses to survive and to achieve their objectives and this also depends particularly on the attitudes and behaviors of yacht employees (ship’s crew and other service staff) who are in contact with yacht passengers. Thus, this study seeks to reveal the causal relationships between the emotional labor behaviors of employees in commercial yachts operating under marine tourism businesses, and their burnout levels and work alienation. To that end, the data obtained from employees in commercial yachts that operate in the Aegean and Mediterranean Regions were analyzed using SPSS v.22 and AMOS v.22 software package programs by means of the Bootstrap resampling with 5000 replications and structural equation modeling. The findings of this study reveal that emotional labor behaviors among yacht employees have both a direct and an indirect effect on their work alienation, the latter through burnout. As marine tourism is a labor-intensive industry, yacht employees are of pivotal importance for marine tourism sector and they greatly contribute to this sector. For that reason, it is necessary to perform managerial activities to reduce the emotional labor of yacht employees.
Keywords: Maritime, Marine Tourism, Yacht Employees, Emotional Labor, Burnout, Work Alienation
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