Insights from the International Competence Network of Tourism Research and Education (ICNT)
Edited By Michael Lück and Claire Liu
The International Competence Network of Tourism Research and Education (ICNT) covers a wide range of research expertise in the fields of tourism, hospitality and events management. ICNT’s sixth book showcases a kaleidoscope of tourism and hospitality topics, ranging from tourism education to sustainable tourism, wildlife tourism, Brexit and tourism, and to travel intermediation, tourist motivation and experiences. The book explains the way tourism and hospitality are understood in different countries around the world. Consequently, this book stimulates thought and discussion on tourist experiences and management, from the viewpoint of various stakeholders. It provides a wealth of new knowledge and will be a valuable resource for students, academics, researchers and industry members alike.
Identifying travel motives for visitors to Hemsedal during low season
Marit Gundersen EngesetandJan Velvin
Hemsedal is a skiing resort in the south of Norway. It is the second largest ski area in Norway and a part of the second biggest ski company in the world, Skistar AB, and tourism has grown to be the main industry in the municipality. Hemsedal is also one of few rural municipalities in Norway, which experience population growth. There are around 6,000 commercial beds in the destination, with 550,000 commercial overnight stays in the winter season. In addition, overnight stays in private cabins amount to approximately 300,000 (Velvin & Kvikstad, 2010). The figures for the summer season are more uncertain, at approximately around 100,000 commercial nights. There has been a steady increase in the number of guests from 2011 to 2018; mainly in winter but the summer, market is also picking up.
The seasonality of the skiing product is a challenge for destinations like Hemsedal (Pegg et al., 2012, Engeset & Velvin, 2016): Over-capacity, non-utilization of infrastructure, and reduction in the workforce during low season create unemployment and loss of services for the local community. Businesses experience problems with employee retention and profitability. Visitors to the destination may experience overcrowding and high demand on services during high season and a reduction in services during low season. Dedicated to creating stable and profitable, workplaces and a high level of service to tourists throughout the year, Hemsedal has been working to increase their low-season demand over the past decade....
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