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Sexy Girls, Heroes and Funny Losers

Gender Representations in Children’s TV around the World

Edited By Maya Götz and Dafna Lemish

Sexy Girls, Heroes and Funny Losers: Gender Representations in Children’s TV around the World presents the most comprehensive study to date of gender images on children’s television. Conducted in 24 countries around the world, the study employed different methodologies and analyses. The findings illustrate how stereotypes of femininity and masculinity are constructed and promoted to children. It presents findings that may well require even the most cynical observer to admit that, despite some great strides, children’s television worldwide is still a very conservative force that needs to be reimagined and transformed!


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90 Œ¢ „ * Q& +¤ ¢ ™ ™ {¤¢™™= ¢™™ –‘ % | ƒ 3 * ‹ Bratz €—€ # ‹ ‰ • ! # {+:: in a variety of animated genres. € sexualised animation in Japan, as opposed to the other global centre of production – the United States. Then, I share an analysis of a sample of television programmes that form part of the gender research project that begins with the expressed desires % sexualised and fantasised characteristics. Such characteristics include the representations of the characters themselves (body shape, sexualised attire and nudity and positioning) as well as their position in relation to other characters and the reader/viewer; the latter relating to notions of the “gaze” common in (Western) feminist literature and its applicability to Japanese cartoon characters in children’s television. It must be acknowledged that the range of character types in children’s theory of gendered representation in anime. Nevertheless, as will become evident, 93>%^% >%^™ ” these characters are fairly typically examples of how girls and young women are commonly, but not always, represented in popular children’s television. This chapter ends by discussing possible consequences of these types of characterisation, with the important caveat that analysing media impact might be better framed as exploring media uses @ media use, as well as the need for further research in this important area. History – Hokusai Japanese animation is noted for the volume of production and its sheer variety. > % @ ¡ far from pedestrian, and Japanese animation can surprise newcomers to the genre. This is particularly so for anime related to matters associated with romanticisation and sexualisation of young characters....

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