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Measurement and Management of Chief Executive Reputation

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Richard Rinkenburger

Whereas the importance of CEO reputation has increased over the last years, only very little scientific research has been conducted. This thesis addresses the vagueness of past conceptualizations by providing a well-founded theoretical background, the development of a reliable and valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences. An empirical online study was conducted among students of the university in Munich to validate the CEO reputation model. Using PLS path modeling, the analysis provides evidence for the impact of CEO reputation on several outcome variables (e.g., corporate reputation) and confirms different influences of the identified antecedents on CEO reputation. Thereby, practitioners can get valuable implications for the management of chief executives’ reputations.

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Geleitwort (Preface) ............................................................................................. V Foreword ............................................................................................................ VII Short table of contents ......................................................................................... IX Table of contents ................................................................................................. XI List of figures ................................................................................................... XIII List of tables ...................................................................................................... XV List of abbreviations ........................................................................................ XVII List of symbols ................................................................................................. XIX 1 Introduction ................................................................................................. 1 1.1 Motivation and positioning of the study .................................................................... 2 1.2 Objectives of the study and course of discussion ...................................................... 4 2 Theoretical background: Definition, antecedents, consequences, and a structural model of CEO reputation .................................................. 7 2.1 Developing a definition of CEO reputation ............................................................... 7 2.1.1 Definitional landscape of chief executive and leader reputation .................................................... 8 2.1.2 Definitional landscape of corporate reputation ............................................................................... 9 2.1.3 Supplements from a social psychological perspective .................................................................. 13 2.1.4 Towards a definition of CEO reputation ....................................................................................... 15 2.2 Consequences of chief executive reputation ............................................................ 17 2.3 Antecedents of chief executive reputation ............................................................... 24 2.4 Towards a structural model of chief executive reputation ....................................... 40 3 Methodical background: Specification of latent variables, variance-based SEM, operationalization, and research design ................. 53 3.1 Specification of latent variables ............................................................................... 54 3.1.1 Reflective specification of latent variables ................................................................................... 55 3.1.2 Formative specification of latent variables ................................................................................... 56 3.1.3 Determination of the specification hypothesis of latent variables ................................................ 57 3.2 Measuring latent variables with structural equation models ................................... 59 3.2.1 Covariance- versus variance-based structural equation models .................................................... 60 3.2.2 Validation of variance-based SEM ............................................................................................... 62 3.2.3 Assessment of mediating and moderating variables in variance-based SEM ............................... 65 3.3 Operationalization of latent variables in the CEO reputation model ....................... 68 3.3.1 Operationalization of corporate reputation ................................................................................... 69 3.3.2 Operationalization of CEO reputation .......................................................................................... 71 3.3.3 Operationalization of CEO trustworthiness and trust propensity.................................................. 75 3.3.4 Operationalization of the willingness to buy stocks ..................................................................... 76 3.3.5...

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