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The Iconic Turn in Education

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Edited By András Benedek and Kristof Nyiri

Some twenty years after the term iconic turn has been coined, and with a deluge of digital images, videos and animations surrounding, indeed invading, the learning environment, it appears that educational science, and the everyday practice of education, still very much labour under the impact of the past dominance of alphabetic literacy. But while educators clearly need to retain a measure of conservatism, maintain an acute sense for the logic of the written text and preserve the ability to handle extended hardcopy documents, they have to rise to the task, also, of exploiting the potentials of online networked communication, the constant presence of images, both static and moving, and the continuous interplay of words and images.

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abstract concepts/reasoning bound up with imagery/visuality, 12, 35, 76, 112 ff., 117, 122 f., 127, 129 f., 141 f., 144 abstract mental images, 11 Aczél, Petra, 9, 11, 67, 99, 151 advertisements, 72, 110, 152 analogy, 33, 35, 71, 134, 138, 145 Angell, Abigail, 114, 125 animations, 7 ff., 102, 106, Apollonius of Perga, 127 Archimedes of Syracuse, 127 architectural theory, 9 f., 13, 15–18, 21 f., 152 Aristotle, 69, 81 f., 128, 130, 139 Arnheim, Rudolf, 7, 10 ff., 74, 111, 113 f., 121 f., 125, 141, 143, 145, 147 art history, teaching of, 11, 15, 59 f., 62, 65 Bacon, Francis, 128 f. Barabási, Albert-László, 39 f. Bartlett, Frederick C., 141 Bastian, H. Charlton, 130 Benedek, András, 7, 39, 41, 91, 101, 112, 125, 143, 151, 154 Bergmann, Hugo, 98, 134 Berkeley, George, 129 billboard images, 72 Binet, Alfred, 131, 143 bodily posture, 31 Bodnár, István, 127 Boehm, Gottfried, 98 Boyd, Danah (“danah boyd”), 90 brand identity, 10, 51 ff., 57, 82 Brentano, Franz, 141 British Empiricism, sensibility to the role of mental images, 129 f. Bruner, Jerome, 14 f., 141 Caplan, Brina, 114, 125 Certeau, Michel de, 74, 77 cognition, 40 assumed to be organized by cul- ture / through language, 17 visual / perceptual, 74 cognitive activity, 113 aim, 25 perception, 20 psychology / science, 10, 74, 134, 138 schemata, 27 truth, 70 cognitive and visual, 113 f. communication brand communication, 51 f. digital, 11, 97, 105 ff. horizontal,...

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