Edited By Pille Runnel, Pille Pruulmann-Vengerfeldt, Piret Viires and Marin Laak
Orienting the Heritage Institution towards Participatory Users in the Internet. Pille Pruulmann-Vengerfeldt, Pille Runnel, Agnes Aljas
12 Pille Pruulmann-Vengerfeldt, Pille Runnel, Marin Laak, Piret Viires Acknowledgements The publication of this book was made possible by the Estonian Science Foundation grants no. ETF7162, ETF7679 and ETF8006, the target � nanced research projects no. SF0180017s07, SF0180002s07, SF0030065s08, SF0030054s08 and the Estonian National Museum. References Bachmann-Medick, Doris. Cultural Turns: Neuorientierungen in den Kulturwissenschaften. Hamburg: Rowohlt, 2006. Print. Hall, Stuart. “Encoding/decoding.” Culture, Media, Language: Working Papers in Cultural Studies. London: Hutchinson, 1980. 117-127. Print. Postill, John. “Introduction: Theorising Media and Practice.” Theorising Media and Practice. Eds. Birgit Bräuchler and John Postill. Berghahn, 2010. 1-33. Print. 13 Orienting the Heritage Institution towards Participatory Users in the Internet Pille Pruulmann-Vengerfeldt Pille Runnel Agnes Aljas University of Tartu Estonian National Museum Veski 32 51014 Tartu, Estonia Pille.Vengerfeldt@ut.ee Pille.Runnel@erm.ee Agnes.Aljas@ut.ee 1. Introduction This paper looks at different experiences Estonian heritage institutions have in recruiting active participants in their work. The focus is mainly on providing services through online channels and including active participants in the work on museums, archives and libraries. We base our discussions on the work done in two research projects: “Developing Museum Communication in the 21st Cen- tury”, and “The Problems of Transformation and Reception of Cultural Heritage in the Digital Age”, which both look at the changing relations between audiences and heritage institutions. We will base our discussion on the empirical case stud- ies, using four different heritage institutions in Estonia as examples and as the basis of analysis – the Estonian National Museum, the Estonian Literary Mu-...
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