The Media in Transforming Audiences and Societies: Barbara Lewandowska-Tomaszczyk and Frauke Zeller
The Media in Transforming Audiences and Societies Barbara Lewandowska-Tomaszczyk and Frauke Zeller Abstract The main aim of the paper is to present research and activities within a European Concerted Research Action designated as COST Action IS0906: Transforming Audiences, Transforming Societies, and in particular, main assumptions and studies conducted in the working group (WG3), which focuses on the Information Communication Technology and the use of computer-mediated communication with reference to the identification of new types of the Author(s) – Audience(s) relationships, as well as evolving social relationships. The paper presents a contribution of corpus linguistics to the study of processes which take place in Computer-Mediated Communication, in particular email texts, blogs and posts. The qualitative content analysis is complemented with the investigation of the statistical data, which reflect the Interconnectivity Value and and on-line discourse activities of the users. On the basis of these findings the behaviour of the respective audiences is analysed and discussed. Keywords Audience, blogs, Computer-Mediated Communication (CMC), CMC linguistic functions, e-mail, Interconnectivity Value (IV), internet fora, On-line Discourse Activity (ODA), posts, social transformations, traditional media Transforming Audiences, Transforming Societies The present paper is part of the activities related to COST Action IS0906 whose main objective is to advance knowledge of the transformations of European audiences within a changing media and communication environment. Furthermore, the Action aims at the identification of the interrelationships between these changes and the social, cultural and political areas of European societies. Our project falls within tasks of Working Group 3, which focuses...
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