Chapter IV: Global communication and the identity of the Europeans
Chapter IV Global communication and the identity of the Europeans The title of this chapter is a little bit misleading. I do not intend to present European participation in global communication although such a task would be certainly worth the effort. Instead, I would like to consider the very concept of “the Europeans” as a problem. The phenomenon of global communication seems to be working towards solving this problem, and I am going to argue that global communication can be a crucial factor for the emergence of the Europe- ans as a category of human population bound by a specific identity. It is clear that the problem I have to tackle is one of the relationship between communication and identity, and especially between global communication and collective identity. My focus will be on the possibility of further development of European identity in the context created by the global communication. The issue of culture is one of the most important problems here. It seems, however, that the fear of a universalisation of culture, expressed by many world intellectuals, may be quite unfounded (Niżnik, Józef, 2007). The diagnosis of authors such as Ulf Hannerz that “there is now one world culture” is usually provoked by the world-wide presence of some cultural elements (Hannerz, Ulf, 1990;249). Globalization has indeed reached into the realm of culture but also in this area its impact seems to be somehow ambivalent. On the one hand, cultural diversity is still regarded to be one of...
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