Edited By Wolfgang Georg Arlt
Wolfgang Georg Arlt The Second Wave of China’s Outbound Tourism: Introduction to the COTRI Yearbook 2012 7 Benjamin Taunay The Evolution of the Chinese Tourist Mobility in France 19 Daniel Tomas Gaimundiz Chinese Tourism in Spain: Background and Perspectives 35 Julie Cartwright The Chinese Economic Expansion: Opportunities and Threats from a Swiss Perspective with Special Focus on the Tourism and Leisure Industry 51 Sandra Rwese Tourism Income Mix: The Role of Chinese Tourists in Kenya’s Hospitality Renaissance 71 Jane Jingxian Zhang Rice Tourism between Mainland China and Taiwan – A Political Perspective 87 Lindsay Brown & Qian Liangying Shopping Behaviour of New Chinese Tourists: Focus on the German Retail Market 99 6 Content Anders Ellemann Kristensen Chinese Social Media and Travelling: An Inquiry into the Use of Chinese Social Media in Relation to Selling and Promoting High-end Travel Products 119 About the authors 131
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