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COTRI Yearbook 2012


Edited By Wolfgang Georg Arlt

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector – including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.


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About the authors


Wolfgang Georg Arlt FRGS (M.A. in Sinology and PhD in Political Sciences at FU Berlin), is the founder and director of the COTRI China Outbound Tourism Research Institute, based in Heide/Holstein and Beijing. He has been engaged in European-Chinese business and tourism relations for 35 years and visited the People’s Republic of China more than 100 times, starting in 1978. His current academic position is professor for international tourism management at the West Coast University of Applied Sciences, Germany, being also a visiting professor at several Chinese and European universities and fellow of the Royal Geographical Society (UK), research fellow of the APC for Leisure Studies at Zhejiang University and former research fellow of the Japanese Society for the Promotion of Science. He has published widely on China’s outbound tourism included the seminal Routlegde monograph “China’s Outbound Tourism” (2006) and other publications in English, Chinese, and German. Prof. Dr. Arlt is co-editor of the series “Schriftenreihe des Instituts für Management und Tourismus”. Benjamin Taunay (PhD in Geography) is currently a lecturer at the University of Angers (France) and a visiting fellow at the University of Ningbo (China). After writing a thesis on Chinese domestic tourism, he began investigating the evolution of Chinese international tourism destinations and mobility as postdoctorate research. In using an interdisciplinary approach, he currently analyses the relationship between contemporary Chinese society and tourism, as well as spatial mutations caused by this phenomenon in full growth, both within China and abroad. Daniel Tomàs Gaimundiz studied Contemporary...

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