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The New Principles of Management


Andrzej Kozminski and Dariusz Jemielniak

The New Principles of Management is a textbook meant for European students of principles of management. Developed basing mainly on international cases as well as drawing from international examples of managerial practices, it attempts to address the needs of globalized companies better than other, typically US-centric textbooks. The New Principles of Management challenges many of the fossilized and outdated management notions and covers the topics most relevant for modern 21st century organizations, rather than their historic developments.


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CHAPTER FOURTEEN THE ORGANIZATIONAL LIFE CYCLE 344 Chapter Fourteen Key terms and definitions Theory Practical tips A selection of theories and beliefs Greiner’s organizational life cycle Levitt’s product life cycle Vernon’s product life cycle Product life cycle management Industry life cycle Case Studies It’s not worth a fuss The Invisible College Missing numbers The best vitamins… The organizational life cycle: Crossword Supplementary reading The Organizational Life Cycle “The actions of managers are based on the myth that future growth of the organization will compensate previous deficiencies” Mosley’s law Key terms and definitions Organizations are often compared to living organisms, which are born, grow, develop, age, lose their agility, and finally die. The organizational life cycle is based on a sequence of changes from birth through death. This metaphor captures the volatility and instability of organizations, of which only a minority survive hundreds if not thousands of years. The organizational life cycle is closely related to the product life cycle, which includes the phase of innovation, initiation, growth, stabilization and finally a gradual decline, or in some cases revitalization. The life cycle of organizations that base their survival on one or more products is determined by the product life cycle. An example could be the intercontinental passenger liners that have been replaced by air transport. The comparison to the product life cycle also clearly indicates the lack of determinism, the real possibility of managing the product life cycle, thus the modification or extension of its phases, and even “rejuvenation.” This is...

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