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Communication in Global Corporations

Successful Project Management via Email


Justyna Alnajjar

This volume investigates the issues of specialist email discourse conducted in Business English as a lingua franca (BELF) by specialists working in international teams within the field of project management. It discusses aspects of team language and team culture in professional international environments taking into consideration the tenets of anthropocentric linguistics. The research project, the results of which are presented in this book, was carried out on the basis of authentic business emails received from a global company. The results of the research project are divided into two parts: the first part focuses on conventions applied by project team members, whereas the second part is devoted to the illocutionary acts relevant to communication during the execution of global projects.


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Project management is not a new discipline; projects were conducted within ancient civilisations. For instance, the building of the Great Wall of China in ancient China and the construction of the pryamids in ancient Egypt. It should be emphasised that these complex and monumental works were developed without the aid of the Internet or advanced tools. The organisation of these enterprises and the coordination of the workers’ tasks were certainly complicated. Nowadays, project management is a separate discipline, and it develops in a remarkably dynamic way, which can be observed through the continuously growing number of students graduating from project Introduction 15 management departments at universities, and participants at workshops and seminars devoted to project management. There are numerous examples of projects carried out across various fields of human activity, e.g. manufacturing cars, planes; building a new housing estate, a stadium; organising a conference, a sports event; doing a translation, etc. Also in academic settings more and more (research) projects are conducted (Stalewska/Bednarek, 2012: online; Stalewska/Krzyżanowski, 2012), and training programmes are developed, by various institutions, for researchers interested in working on such projects. In almost every field of human activity it has been observed that project management does not merely consist of applying the best tools or employing high-profile specialists. In fact, it turns out that these factors do not guarantee project success. Projects are carried out by teams of people (specialists) communicating with one another, and some of them fail due to certain communicative problems or ineffective communication...

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