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How to Do Things with Pictures

Skill, Practice, Performance


Edited By András Benedek and Kristof Nyiri

Pictorial meaning involves not just resemblance, but also pictorial skills, pictorial acts, practices, and performance. Especially in the classroom setting, at all levels of education, it is essential to realize that teaching with pictures and learning through pictures is a practical enterprise where thinking is embedded in doing. Promoting visual learning means to be a visionary, and to take on an enormous educational challenge. But while adaptation and innovation are inevitable in a world where technological changes are rapidly and radically altering the learning environment, educational science and the everyday practice of education clearly need to retain a measure of conservatism. And any conservatism worth the name has to take account of visuality, visual thinking, and visual learning.


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Promiscuity of Images. Memes from an English-Hungarian Contrastive Perspective. Ágnes Veszelszki


Promiscuity of Images Memes from an English-Hungarian Contrastive Perspective Ágnes Veszelszki 1. Overview In my chapter published in the volume The Iconic Turn in Education I took ac- count of three forms of connections between images and texts, and tried to de- scribe emoticons from various aspects.1 This paper can be considered as a possi- ble extension of the topic as it deals with internet memes which may be regarded as blends of images and texts. First, I will give a brief introduction to Dawkins’ meme theory (or memet- ics) and then say a few words about the theory enhanced and/or modified by the philosopher Dennett and the psychologist Dan Sperber. I will also attempt to ex- plain why funny pictures and their mutations going viral on the internet are in- creasingly considered as memes, or in other words: to what extent these pictures correspond to the criteria of the meme theory of Dawkins and Dennett. The second part of the presentation will analyse memes as case studies: the most famous meme characters, and two meme series relating to sports events in 2012. 2. Memetics Meme theory is grounded on evolutionary biology. According to one of its prin- ciples, evolution is the result of variability (the continuous expansion of differ- ent elements); heredity/replication (the ability of such elements to copy them- selves); different suitability (the copies are determined by the characteristics of the element and its environment together).2 Dawkins believes that the new- fangled replicators are ideas. These complex...

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